It’s no secret that as individuals, we are constantly being influenced by others. Log on to any social media platform and you’re instantly bombarded with photos of the hottest vacation spot, bathing suit trend or new product. For business owners in today’s world, it’s imperative to have some type of brand ambassador strategy in place….
“You work in public relations, right? So, marketing?” If you’ve worked in the public relations realm for any amount of time or know someone that works in the industry, you’ve undoubtedly had this conversation. And while most are under the impression that marketing and public relations are the same, the premise couldn’t be further from…
It’s almost a war zone on social media these days. Logging on to Facebook can cause my left eye to start twitching while scrolling through the rampant toxic vile some people feel the need to post on their timelines but mostly in the comments section. As a firm that manages many social media accounts, we…
Have you been trying to secure media coverage, but haven’t been successful? Now more than ever before, media outlets are looking for good news to share! Here are some great pitches that you can tailor to your industry in order to get your company in the news. Shifting your business model during COVID-19 to make…
If you’re like us, you are having all the emotions during this turbulent time. The world may be crazy and confusing right now, but let’s get through this together. Here are some marketing and messaging dos and don’ts to consider for your business as we navigate the COVID-19 crisis: DO Be consistent with messaging to…
If you’re a business professional that has recently transitioned to working from home, you can take comfort in the fact that you’re not alone. Millions of people across the world are now adjusting to their new workspaces, bringing a whole new meaning to living where you work and play. So how exactly do you transition…
Downtown Sarasota is a mecca for historical architecture. One of these pieces of history is the DeMarcay Hotel on Palm Avenue. Built in 1922, the building features Mission Revival Style elements, including shaped parapets and ogee-arched windows. The site was also home to the Roth Cigar Factory, which was built at the same time as…
With a black scarred hide and symmetrically lined rows of bony ridges that cover most of his back, Snaggletooth, is the impressive, dominant bull alligator that calls this part of the Big Cypress National Preserve home. Measuring over 10 feet long, he may very well be over a quarter of a century old. He bares…
When the Deepwater Horizon oil spill began occurring on April 20, 2010, Bill Robertson looked at its effects in two different ways. “As a local Sarasotan and an outdoorsman, the spill was disturbing from an ecological standpoint,” says the personal injury attorney and CEO at Kirk-Pinkerton in Sarasota. “As a lawyer, I looked at it…
Cammie Yick didn’t want to build a pool. In fact, she was adamantly against the idea. With three young children, Cammie was concerned about water safety. She also didn’t think her children, who were 5, 3 and less than a year old at the time, would even use a pool all that much. It wasn’t…