In the early 2000s, MySpace was the social media network to be on. Since then, social media has grown at a rapid speed as we continue to seek out new ways to connect with others and as technology advances. Looking back on the early days of social media, it was hard to fathom that one…
If thoughts of another lockdown, Tiger King or empty shelves are enough to make your heart beat wildly in your chest, you’re not alone. As the 1-year anniversary of the pandemic shutdown approaches, the sense of dread is inevitable. While 2020 was indeed a rough year, a number of trends emerged to help businesses pivot…
The No. 1 way to manage a communications crisis is to have a solid media presence in place before it ever begins. That way, your business already has a trusted, large audience to communicate your message with during any crisis event and interested parties know to come to your channels first instead of relying on…