If thoughts of another lockdown, Tiger King or empty shelves are enough to make your heart beat wildly in your chest, you’re not alone. As the 1-year anniversary of the pandemic shutdown approaches, the sense of dread is inevitable. While 2020 was indeed a rough year, a number of trends emerged to help businesses pivot and get back on track in 2021.
One trend in particular that flourished in 2020 was video content across social media channels. During the initial lockdown in early March, millions of people from across the globe started tuning in to an app called TikTok to watch funny and heartwarming videos. By June, TikTok had about 100 million monthly active U.S. users, up nearly 800 percent from January 2018.
As the pandemic continued to progress, video content became more of a staple to escape reality. Many companies started catching on and utilizing this tool to highlight brands in an authentic yet quirky way through short recordings. And it wasn’t just comedic content that was helping – virtual happy hours, events, concerts and other engaging posts took off.
If you were focused on bigger tasks in 2020 and feel like you really missed out on the video trend, don’t fret! Video content is still performing really well on social media, and it’s never too late to start implementing clips in your content calendar. To help get your brand strategy wheels turning, we’ve compiled our top ideas below!
Is there someone on your team that serves as an industry expert or has a great story about how he or she got started with the company? Host an interview with them! This is an easy way to showcase your employees in an authentic way.
If you currently have a building under construction or just have a really cool workspace, show it off. People love getting a behind-the-scenes look at their favorite companies or of a development that will be opening soon.
Recap an old blog post
Repurpose your blog content in one of the best ways! Offer a fresh take on something your brand already created with some subtle changes. A long blog might have gone unread by your audience, but a short video with the same content will probably get watched the second time around!
Announce a new service or product
Whenever you announce something new, the goal is to get as many eyes on it as possible. Host a live video on Instagram or Facebook to build up suspense for your exciting news!
If you are still struggling to think of videos that are right for your brand, don’t hesitate to contact the One Eight Oh team for some guidance!